# AI agents for WhatsApp, Instagram, Messenger and TikTok that reply in your customer's language > AI agents for WhatsApp, Instagram, Messenger and TikTok that sell, book and support customers in their own language, on Meta's official Cloud API. - URL: https://www.soyagentia.com/en/ - Updated on October 7, 2026 - Reviewed by Alejandro Díaz, CEO of Agent IA SAS - SoyAgentia (Agent IA SAS, NIT 901.976.734-4) ## In short - SoyAgentia's AI agents answer customers on WhatsApp, Instagram Direct, Messenger, TikTok, WordPress websites and Shopify, and hand the chat to a person, with its history, when needed. - The agent replies in the language of the customer's last message, so one number serves English, Spanish, Portuguese and other speakers. - WhatsApp connects to Meta's official Cloud API through Embedded Signup, and the WhatsApp Business Account stays in your own Meta portfolio. - You pay for a SoyAgentia plan plus Meta's WhatsApp message charges, which from October 1, 2026 also cover service messages. SoyAgentia builds AI agents for WhatsApp, Instagram, Messenger and TikTok that answer customers, qualify leads, book appointments and take orders in the chats where people already write to you. The same agent can also chat with visitors on your WordPress website and your Shopify store, and it replies in the language of each customer's last message, so English, Spanish and Portuguese speakers can all write to one WhatsApp number. On WhatsApp, everything runs on Meta's official Cloud API. As an authorized Meta Tech Provider with Embedded Signup, we let you connect your own number through a Meta-hosted login, without sharing passwords, and your WhatsApp Business Account stays in your company's Meta portfolio. Below: what the agent does, how setup works, what you pay and who is behind SoyAgentia. ## What an AI agent does for a business across channels An AI agent is software that reads each incoming message, works out what the customer needs and takes the next step on its own, using the information you approved: products, prices, stock, policies and opening times. That step can be an answer, a qualifying question, a free slot in your calendar, a quote, an order or a handoff to your team. Running it across channels buys consistency. A shopper who messages you on TikTok, a lead who clicks an ad and lands on WhatsApp and a client who writes to your Facebook Page get answers from the same catalog and rules, not from whoever holds each phone. Your team works from the SoyAgentia dashboard, with CRM and analytics. If you are weighing an AI agent against a traditional bot, our [WhatsApp chatbot](https://www.soyagentia.com/en/whatsapp-chatbot/) guide explains the difference. In practice, SoyAgentia's agents can: - Answer questions from your approved catalog, prices and policies - Qualify leads with your sales team's questions - Book appointments in Google Calendar - Build quotes and orders from catalog and inventory data - Hand the chat to a person with the whole conversation ## AI agents for WhatsApp, Instagram, Messenger and TikTok, plus your website and Shopify You manage the connected channels from the SoyAgentia dashboard, but each one keeps the rules of its own platform. WhatsApp has Meta's most specific requirements: verified business numbers, approved templates for messages the business sends first, and a 24-hour customer service window for free-form replies. Instagram Direct and Messenger cover conversations that start on your Instagram profile and Facebook Page. TikTok adds conversations with people who discovered you there. On your WordPress website and Shopify store, the agent answers visitors while they are already looking at what you sell. If your number runs on the WhatsApp Business app today, you can connect it with coexistence and keep using the app for one-to-one chats; if you migrate without coexistence, the number leaves the app. | Channel | Where conversations start | What to keep in mind | | --- | --- | --- | | WhatsApp (official Cloud API) | Your verified number, Click-to-WhatsApp ads, links on your site | Opt-in and approved templates to write first; free-form replies only inside the 24-hour window | | Instagram Direct | Messages to your business Instagram account | Meta's Instagram messaging rules apply | | Messenger | Messages to your Facebook Page | Meta's Messenger rules apply | | TikTok | People who find you on TikTok | TikTok's platform rules apply | | WordPress website | Visitors on your site | Keep the agent's knowledge consistent with your pages | | Shopify | Shoppers in your store | Keep prices and stock consistent with the store | ## One number, many languages: replies in the language of the customer's last message The agent detects the language of every incoming message and replies in the language of the customer's last message. It does not lock a conversation into the language of the first greeting: if a customer opens in Spanish and switches to English, the next reply comes in English. That means one WhatsApp number, one Instagram account and one set of product information can serve English, Spanish, Portuguese and other speakers, with no separate line per language and no menu asking people to choose. It suits hotels, schools, clinics, exporters and US companies whose customers often write in Spanish. Two caveats. WhatsApp templates, the messages Meta approves so you can start a conversation, go out with the wording you prepared, so create them in your customers' languages. And test the agent with real questions in each language, including product names. ## Official Cloud API, authorized Meta Tech Provider and Embedded Signup SoyAgentia is an authorized Meta Tech Provider with Embedded Signup enabled. In practice, you connect your own WhatsApp number to Meta's official Cloud API through a login flow hosted by Meta. You never share your Meta or Facebook password with us, and the WhatsApp Business Account stays inside your company's own Meta business portfolio. Ownership matters on the day you change providers, add another tool or need to show who controls the number. Because the account sits in your portfolio, the number and its approved templates belong to your business, not to a vendor's account. Using the official API also rules out one clear ban risk: unofficial tools that connect a number as WhatsApp Web by scanning a QR code break WhatsApp's terms and put the number at risk of being banned. On the Cloud API, what remains is using the number well: opt-in before writing first and approved templates outside the 24-hour window. ## By goal: sales, follow-up, appointments, orders and support Design handoff carefully. Decide which topics always go to a person, such as complaints, refunds, medical or legal questions and large orders, and what the agent says while the customer waits. Whoever takes over sees the whole conversation, so the customer never repeats anything. Follow-up on WhatsApp has its own mechanics: inside the 24-hour customer service window the agent replies freely; outside it, every message must be an approved template sent to someone who opted in. Start with one goal and add others once the first one works. For each goal, here is what the agent does and what it relies on: | Goal | What the agent does | What it relies on | | --- | --- | --- | | Sales | Answers product questions, qualifies the lead and moves the buyer toward an order or quote | Your catalog, prices and qualifying questions | | Follow-up | Writes again to leads who went quiet, with retries, campaigns and flows | Opt-in and approved templates once the 24-hour window closes | | Appointment booking | Offers free slots and confirms the booking | Google Calendar connected through OAuth | | Catalog, orders and quotes | Checks availability, builds the order or quote and confirms details | Catalog and inventory kept current in the dashboard | | Support with human handoff | Resolves routine questions and passes complex cases to a person | Handoff rules and the conversation history | ## How implementation works, phase by phase What you prepare makes the biggest difference: an up-to-date price list, written policies, the person who takes over each type of case, and someone with admin access to the Meta business portfolio that will own the WhatsApp account. The agent is only as reliable as the information behind it. When prices or stock change, update them in the dashboard; when customers ask something the agent has no information about, add it. Implementation follows the same order for every business. How long it takes depends on how ready your information is and on Meta's own reviews, such as template approval, so we don't promise a date before seeing your case. The phases are: - Discovery: goals, channels, frequent questions and the decisions that stay with a person - Knowledge and rules: catalog, prices, inventory, policies, tone and handoff rules, loaded in the dashboard without coding - Channel connection: WhatsApp through Embedded Signup (with coexistence if you keep using the WhatsApp Business app), then Instagram Direct, Messenger, TikTok, WordPress or Shopify, plus Google Calendar for bookings - Templates: reminders and follow-ups prepared and sent to Meta for approval - Testing: real questions in every expected language, unusual requests and handoff checks - Launch and review: read conversations, check analytics and adjust as new questions appear ## What it costs: your plan plus Meta's WhatsApp charges There are two separate costs. The first is your SoyAgentia plan: see [current plans](https://www.soyagentia.com/pricing/). The second is what Meta charges for WhatsApp messages, set by Meta's official rate cards. Since July 1, 2025, Meta charges per delivered template message, by category and recipient country, and from October 1, 2026 it also charges service messages, the free-form replies inside the 24-hour window, beyond the first 1,000 free each month per business phone number. Our [WhatsApp automation](https://www.soyagentia.com/en/whatsapp-automation/) guide explains how each message type is charged and which conversations stay free. | Cost | Who charges it | How it works | | --- | --- | --- | | SoyAgentia plan | Agent IA SAS | See current plans | | WhatsApp messages | Meta | Per message, by message type and recipient country, at Meta's official rates | | Click-to-WhatsApp ads | Meta | Your advertising budget | ## Do you need more than Meta's built-in agent? On June 3, 2026, Meta made its own business AI agent available globally inside WhatsApp Business and Instagram DMs, as [TechCrunch reported](https://techcrunch.com/2026/06/03/metas-ai-agent-for-whatsapp-business-is-now-available-globally/), and for common questions answered inside the app it may be enough. If the agent must book in Google Calendar, work from your catalog and orders, answer on TikTok, your website or Shopify and hand chats to your team, an agent on the Cloud API is built for that; our [WhatsApp AI agent](https://www.soyagentia.com/en/whatsapp-ai-agent/) guide compares both options point by point. ## Who is behind SoyAgentia SoyAgentia is the brand of Agent IA SAS, tax ID (NIT) 901.976.734-4, a company headquartered at Centro Empresarial Promisión, Bodega 131, La Estrella, Antioquia, Colombia, that works with businesses in any country. Reach us on WhatsApp at +57 300 900 6005 or at contacto@soyagentia.com. The company's founder and CEO is Alejandro Díaz, winner of RoboRave International in Albuquerque, USA, in 2016, a result [reported by the newspaper El Colombiano](https://www.elcolombiano.com/antioquia/la-estrella-tiene-campeones-mundiales-en-robotica-CB4113613). We serve businesses worldwide. Two clients, Transportes Gran Bretaña and Nelly Seguros LTDA, have recorded [video testimonials](https://www.youtube.com/@soyagentia-com) in Spanish about working with us. ## English guides to go deeper This page is the English overview of SoyAgentia; the site is also available in Spanish, Portuguese, French and German. Three English guides go into specific questions: - [WhatsApp AI agent](https://www.soyagentia.com/en/whatsapp-ai-agent/): how an agent works on Meta's Cloud API message by message, setup through Embedded Signup, coexistence with the WhatsApp Business app and Meta's native agent - [WhatsApp chatbot](https://www.soyagentia.com/en/whatsapp-chatbot/): rule-based bots vs AI chatbots vs AI agents, app vs API, and how to choose one without code - [WhatsApp automation](https://www.soyagentia.com/en/whatsapp-automation/): what to automate with the app or the API, opt-in, templates, the 24-hour window, the free entry point window of up to 7 days, Meta's pricing and common mistakes ## Frequently asked questions ### Can one agent handle all my channels at once? Yes. WhatsApp, Instagram Direct, Messenger, TikTok, your WordPress website and Shopify are managed from the SoyAgentia dashboard, and your team takes over there when a chat needs a person. Platform rules don't merge: WhatsApp keeps its approved templates and 24-hour customer service window, while Instagram, Messenger and TikTok follow their own policies. You don't have to launch everything together; starting with the channel where most customers already write, then adding the rest, keeps setup manageable. ### Which integrations are available today? The agent works with WhatsApp through Meta's official Cloud API, Instagram Direct, Messenger, TikTok, WordPress websites and Shopify. It checks availability and creates appointments in Google Calendar through OAuth, and works with the catalog, inventory, orders and quotes kept in the dashboard. For businesses in Colombia, it can also send payment links through the business's own Wompi account and issue electronic invoices in its own Siigo account. If your process depends on another CRM, calendar, payment or e-commerce tool, ask which integrations are available for your case before planning around it. ### Does SoyAgentia work for businesses in any country? Yes. SoyAgentia works with businesses worldwide, and on WhatsApp the agent runs on Meta's official Cloud API. Two things change by country: Meta's WhatsApp charges depend on the recipient's country, so check the rate cards for each market you message, and some integrations, such as Wompi or ePayco payment links and Siigo invoicing, are only for businesses in Colombia. Our video testimonials come from clients in Colombia and are in Spanish, while the agent itself replies in each customer's language. ### What languages does the agent reply in? It replies in the language of the customer's last message, detected on every message, so if a conversation moves from Portuguese to English, the agent follows. One WhatsApp number or Instagram account can serve English, Spanish, Portuguese and other speakers without a language menu. Two caveats: WhatsApp templates go out with the wording you prepared and Meta approved, so create them in the languages you need, and test product names and local expressions in each language before launch. ### How are SoyAgentia plans priced? SoyAgentia plans are monthly and priced in USD; see [current plans](https://www.soyagentia.com/pricing/) for what each one includes. Meta's WhatsApp message charges are separate from the plan: Meta sets them by message type and recipient country, and they apply whichever provider you choose. If you run Click-to-WhatsApp ads, that ad spend also goes to Meta. Before comparing options, estimate how many conversations you expect each month and which channels they will come through. ### Who is behind SoyAgentia? SoyAgentia is the brand of Agent IA SAS, tax ID (NIT) 901.976.734-4, which works with businesses in any country. Its founder and CEO is Alejandro Díaz, winner of RoboRave International in Albuquerque, USA, in 2016, as reported by the newspaper El Colombiano. The company is an authorized Meta Tech Provider with Embedded Signup enabled. Contact: +57 300 900 6005 on WhatsApp or contacto@soyagentia.com. ### Can I see customer examples before signing up? Yes. Clients such as Transportes Gran Bretaña and Nelly Seguros LTDA have recorded video testimonials in Spanish. Testimonials show how others experienced the service, but your result depends on your own channels, catalog and rules. The most useful test is your own case: send the questions your customers ask most, and the goal you want the agent to handle, to +57 300 900 6005 on WhatsApp. ## Keep reading - [WhatsApp AI agent: how it works](https://www.soyagentia.com/en/whatsapp-ai-agent/) - [WhatsApp chatbot for business](https://www.soyagentia.com/en/whatsapp-chatbot/) - [WhatsApp automation: what to automate and how](https://www.soyagentia.com/en/whatsapp-automation/)